Cookie Policy

Cookies are small text files placed on your device (computer, tablet, smartphone) when you visit our website. They allow the website to recognize your device, remember your preferences, and understand how you interact with our content. Cookies do not contain personally identifiable information on their own, but they may be combined with other data to identify you.

In addition to cookies, we use pixel tags (also called web beacons), local storage, and similar tracking technologies for the purposes described below.

We use the WP Consent consent management platform to manage your cookie preferences. When you first visit our website, a cookie consent banner will be displayed giving you the option to accept or decline non-essential cookies by category.

How consent works:

• Essential / Functional Cookies: Always active. Required for the website to function. Cannot be disabled.
• Analytics Cookies: Activated only with your consent. Used to understand how visitors use our site.
• Marketing / Advertising Cookies: Activated only with your consent. Used to deliver relevant ads and measure campaign performance.
• Preference Cookies: Activated only with your consent. Used to remember your settings and preferences.

Withdrawing consent: You may change or withdraw your consent at any time by clicking the "Cookie Settings" link in the website footer or re-visiting the consent banner. Withdrawing consent will disable non-essential cookies going forward, but will not retroactively remove data already collected during prior sessions.

Your consent preferences are stored in a first-party cookie (no personal information) for 12 months.

A. Essential / Strictly Necessary Cookies
These cookies are required for the website to function and cannot be disabled. They include:

• Session cookies for form submission security (WordPress nonce)
• WP Consent preference cookie (stores your consent choices)
• Authentication cookies if you log in to any protected area
• WP Engine server-level security cookies

B. Analytics Cookies
These cookies help us understand how visitors interact with our website, measure traffic, and identify areas for improvement. Set only with consent.

• Google Analytics 4 (GA4): Cookies _ga, _ga_XXXXXXXXXX, _gid — session and user identification, event tracking, traffic sources, conversion measurement. Expiry: _ga 2 years, _gid 24 hours. Provider: Google LLC.
• WhatConverts: Session-based cookies for call tracking dynamic number insertion (DNI). Records which marketing source drove a phone call or form submission. Expiry: session. Provider: WhatConverts LLC.

C. Marketing / Advertising Cookies
These cookies are used to deliver relevant advertising and measure the effectiveness of ad campaigns. Set only with consent.

• Meta Pixel (_fbp, _fbc): Tracks website events for Facebook/Instagram ad targeting and conversion measurement. Expiry: _fbp 90 days, _fbc 90 days. Provider: Meta Platforms, Inc.
• Google Ads / Google Tag (AW-XXXXXXXXX): Conversion tracking and remarketing for Google Search, Display, and YouTube campaigns. Cookies: _gcl_au, IDE, DSID. Expiry: 90 days to 2 years. Provider: Google LLC.
• LinkedIn Insight Tag (li_fat_id, lidc, bcookie): Conversion tracking and audience building for LinkedIn advertising. Expiry: session to 2 years. Provider: LinkedIn Corporation.
• StackAdapt: Programmatic display, native, video, and CTV advertising. Sets cookies and device identifiers for behavioral targeting and conversion measurement. Expiry: varies. Provider: StackAdapt Inc.

D. Preference / Functional Cookies
These cookies remember your choices and improve your experience.

• Language preference cookies (if applicable)
• Region or location preference cookies

Some pages on our site may embed third-party content, including Google Maps and social media share buttons. These third parties may set their own cookies when you interact with embedded content. LA Flooring does not control third-party cookies, and they are subject to the respective third party's privacy policy.

• Google Maps: maps.google.com/policies/privacy
• Facebook/Instagram: facebook.com/policy
• LinkedIn: linkedin.com/legal/privacy-policy
• YouTube (if embedded video is present): policies.google.com/privacy

WP Consent banner: Use the cookie preference manager on our site (accessible via the consent banner or "Cookie Settings" in the footer) to enable or disable cookie categories.

Browser controls: Most browsers allow you to refuse all cookies, delete existing cookies, or be notified before a cookie is set. Disabling essential cookies may cause portions of the site to not function correctly.

Browser-specific instructions:

• Chrome: Settings → Privacy and security → Cookies and other site data
• Firefox: Settings → Privacy & Security → Cookies and Site Data
• Safari: Preferences → Privacy → Manage Website Data
• Edge: Settings → Cookies and site permissions

Opt-out links by provider:

• Google Analytics: tools.google.com/dlpage/gaoptout
• Google Ads personalization: adssettings.google.com
• Meta ad preferences: facebook.com/ads/preferences
• LinkedIn ad settings: linkedin.com/psettings/guest-controls
• StackAdapt opt-out: stackadapt.com/opt-out
• Digital Advertising Alliance opt-out: optout.aboutads.info
• Network Advertising Initiative opt-out: optout.networkadvertising.org

Some browsers include a "Do Not Track" (DNT) signal. Our website does not currently alter its data collection behavior in response to DNT signals, as there is no universal standard for how websites should respond. We rely on our WP Consent system for privacy-compliant cookie management.

We may update this Cookie Policy to reflect changes in our technology stack, legal requirements, or business practices. The "Last Updated" date at the top of this page reflects the most recent revision. Material changes will be posted on this page and, where required, will reset your consent preferences so you are notified of the new cookies.

Questions about our cookie practices or consent management? Contact us at:

• Email: [email protected]
• Phone: 352-748-0200
• Address: 336-C Shopping Center Dr, Wildwood, FL 34785